Shoppers Shake their Device for Immersive Alibaba Commerce Experience

I watched Alibaba Singles’ Day Eve Shopping Spree variety show for the first time. It’s a mix of skits, singing performances, and celebrities competing in games. Alibaba added Western icons such as NBA star Kobe Bryant to shoot hoops and American band One Republic to perform this year. Katy Perry was on the list, but she bailed the show at the last minute due to undisclosed family matters, according to Bloomberg.

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