How a filmmaker’s soft-sell marketing tactics further her brand

Filmmaker and entrepreneur Siok Siok Tan shared her tips on how startups should market themselves at Lean Startup Beijing’s March Meetup. Tan runs a social video platform in China called Kinetic One. As a visual storyteller, she has handled marketing for herself and her company in a subtle way, a practice that eventually helped her land speaking engagements everywhere including the World Economic Forum. Below are five of her marketing tips.

Continue reading