How a filmmaker’s soft-sell marketing tactics further her brand

Filmmaker and entrepreneur Siok Siok Tan shared her tips on how startups should market themselves at Lean Startup Beijing’s March Meetup. Tan runs a social video platform in China called Kinetic One. As a visual storyteller, she has handled marketing for herself and her company in a subtle way, a practice that eventually helped her land speaking engagements everywhere including the World Economic Forum. Below are five of her marketing tips.

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Live Interview: WeChat marketing is not just about WeChat

I conducted a one-hour live interview with an expert in front of 50 attendees at Beijing’s co-working space DayDayUp. Below is a write-up of the interview.

Tencent’s 2015 third quarter earnings report said that WeChat has 650 million monthly active users. Many companies in China use WeChat to promote their products and services, but they often hit a wall on how to grow their audience. Thomas Graziani, Co-Founder of a Beijing-based WeChat consulting and development agency WalktheChat, speaks to me to offer more advice on how to use this messaging and social media platform more effectively.

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