Live Interview: WeChat marketing is not just about WeChat

I conducted a one-hour live interview with an expert in front of 50 attendees at Beijing’s co-working space DayDayUp. Below is a write-up of the interview.

Tencent’s 2015 third quarter earnings report said that WeChat has 650 million monthly active users. Many companies in China use WeChat to promote their products and services, but they often hit a wall on how to grow their audience. Thomas Graziani, Co-Founder of a Beijing-based WeChat consulting and development agency WalktheChat, speaks to me to offer more advice on how to use this messaging and social media platform more effectively.

Continue reading